Government of Canada

March 21 Stop racism national campaign

Our job: to create events and publicize awareness of stopping racism. The target audience: Canadian youth.  From halftime events at Toronto Raptors’ and Vancouver Grizzlies’ basketball games to star-studded cross country musical performances, we sent out this vital message in a variety of ways. The program was capped by a special appearance from Britain’s Prince Charles who spoke eloquently about stopping racism now.

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